Overview

A fast-scaling B2B SaaS company approached us to build and execute a full-funnel growth campaign targeting mid-market and enterprise clients across North America and Europe. Their sales team needed qualified leads, and their digital presence lacked the structure and strategy to drive meaningful engagement.

We partnered with their marketing and sales leadership to design a smart, data-driven growth campaign focused on high-quality pipeline generation, brand visibility, and measurable ROI.

Objectives

• Increase inbound qualified leads by 40% over 90 days
• Establish a consistent flow of marketing-qualified accounts (MQAs)
• Improve brand authority across key B2B channels (LinkedIn, Google)
• Shorten sales cycle through better lead nurturing and targeting
• Support sales with high-converting assets and retargeting funnels

Our approach

Audience & ICP refinement

Results (in 90 days)

A fast-scaling B2B SaaS company approached us to build and execute a full-funnel growth campaign targeting mid-market and enterprise clients across North America and Europe. Their sales team needed qualified leads, and their digital presence lacked the structure and strategy to drive meaningful engagement.

• +63% increase in qualified inbound leads
• 4.8x return on ad spend (ROAS) across paid platforms
• 38% reduction in cost-per-lead (CPL) vs. previous efforts
• 42% shorter average sales cycle for nurtured leads
• 3 new enterprise clients closed directly from campaign outreach